Client: Evergreen Strength
Production Agency: Astra Media LLC
Role: Director/DP
Brief: Attract outdoor athletes by showcasing how functional gym training translates to high-level performance in the mountains.
Execution: Featured professional snowboarder Eric Jackson to bridge the gap between heavy gym sessions and technical mountain riding. I balanced high-contrast, cinematic workout visuals with archival footage of his professional snowboarding career to highlight the direct correlation between strength training and longevity in the outdoors.
